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How Clean is Clean? Some Interesting Facts & Figures

1st September, London:
Makeup should be fun, creative and inspiring. But it should also be clean and safe. You shouldn’t have to worry about picking up a nasty bacterial infection when you put on your lipstick or mascara in the morning or when getting ready for a special occasion. But, without sanitized makeup products, brushes, tools and accessories, that’s exactly what could happen, especially when applying to unclean skin, eyes and face.

By their very nature, many makeup products provide prime breeding grounds for bacteria and fungus. Combined with the fact that 80% of germs are transferred by hands, it’s no wonder makeup application can be full of hidden dangers.

Did you know…….

The issue - 60 % of women admit to sharing makeup (*1).
The facts - sharing makeup transmits bacteria.
The Pro Hygiene Collection® solution - clean brushes regularly, sanitize makeup and tools, ensure hands and clean before applying makeup.

The Issue - 72% of women have never washed their makeup brushes (*2).
The facts - dirty makeup brushes, sponges and tools harbour germs.
The Pro Hygiene Collection® solution - clean brushes regularly, sanitize makeup and tools, ensure hands are clean before applying makeup.

The issue - 89% of women do not understand the PAO symbol (period after opening) (*3).
The facts - using makeup beyond their expiry date carries the risk of irritation and infection.
The Pro Hygiene Collection® solution - sanitize products after use to help extend shelf life of your makeup.

The issue - 80% of germs are transferred by hands (*4).
The facts - many nasty illnesses start with poor hand hygiene.
The Pro Hygiene Collection® solution - sanitize hands before applying makeup.

The issue - 100% testers from beauty counters tested positive for e-coli, herpes simplex, staph, strep and other bacteria (*5).
The facts - sharing makeup, makeup brushes and testing cosmetic products at the beauty counter and at events results in cross-contamination.
The Pro Hygiene Collection® solution – clean all makeup brushes before use, use disposable applicators, do not “double dip”, ensure makeup testers are sanitized and hands are germ-free before trying.

The issue - 81% of women regularly sleep in their makeup.
The facts - non removal of makeup at night increases the risk of infection and losing lashes.
The Pro Hygiene Collection® solution - always remove all traces of eye and face makeup daily.



By using The Pro Hygiene Collection® as part of your regular makeup application and cleansing routine, you can dramatically reduce the risks you expose yourself to, whilst extending the life of your makeup and your accessories such as false eyelashes. Think about those favourite cosmetics that aren’t available to buy any more, so you know you can keep them safely germ-free until they eventually run out.

Problematic results of pathogens frequently found on makeup, pro artist kits, makeup testers or on the packs, accessories and brushes placed on them can lead to nasty infections including; conjunctivitis; blepharitis; eye styes; corneal ulcers; impetigo; herpes simplex (cold sore virus); ringworm; stomach upsets, sickness and diarrhoea from E-coli.

By using The Pro Hygiene Collection® as part of your regular makeup application routine, you can dramatically reduce the risk you expose yourself to while also extending the life of your makeup and your, often expensive, makeup brushes and tools.

For more information and sales enquires contact info@divaprofessionalbeauty.com

Source
(1) Source American Academy of Dermatology “Cosmeceuticals and your skin”
(2) Source: www.metro.co.uk/lifestyle
(3) Department Store survey – 1000 women age 18-70 – Report: The Makeup time bomb
(4) Source American Academy of Dermatology “Cosmeceuticals and your skin