Client Overview

Space NK is a leading curated luxury beauty retailer, operating across the UK and internationally, known for housing multiple premium brands under one retail environment.

Unlike single-brand counters, Space NK must deliver:

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  A cohesive in-store experience
  
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  While accommodating diverse brand identities simultaneously
  

The Challenge

Operating a multi-brand environment introduced unique complexity:

1. Brand Diversity vs Store Consistency

Each brand (e.g. skincare, fragrance, makeup) has its own visual identity, yet:

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  Hygiene solutions appeared inconsistent and unbranded
  
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  Created visual clutter across counters
  

2. High-Traffic Testing Environment

Space NK stores rely heavily on:

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  Product sampling
  
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  In-store consultations
  

This required:

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  Frequent, visible hygiene practices
  
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  Without disrupting the luxury shopping experience
  

3. Operational Complexity

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  Multiple brands → multiple suppliers → inconsistent standards
  
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  Staff required simple, unified systems
  
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  Needed compliance with UK/EU hygiene regulations

The Solution

The Pro Hygiene Collection partnered with Space NK to deliver a retailer-wide, premium hygiene system designed for multi-brand environments.

Key Deliverables

1. Neutral Luxury Design System

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  Developed minimal, premium packaging to sit seamlessly across all brands
  
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  Designed to complement—not compete with—brand displays
  

2. Universal Hygiene Product Suite

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  Brush cleaners, surface sanitisers, and applicator cleansers
  
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  Fully compliant with EN hygiene standards
  
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  Suitable for all product categories (makeup, skincare, tools)
  

3. Standardised Store Rollout

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  Implemented across all locations for:
  
  
  Consistent staff usage
  
  
  Uniform customer experience
  
  
  
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  Simplified replenishment and stock management
  

4. Retail-Friendly Functionality

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  Easy-to-use formats for fast-paced retail environments
  
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  Designed for high-frequency use without visual disruption
  

5. Sustainability Alignment

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  Recycled materials
  
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  Vegan and cruelty-free formulations
  
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  Supporting Space NK’s clean beauty positioning

The Impact

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  Seamless Brand Consistency
  
  Each counter, from London to Lisbon, now features identical, bespoke-branded hygiene stations — creating visual harmony and reinforcing brand trust across the network.
  
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  Enhanced Client Experience
  
  Counter staff report increased confidence in hygiene protocols, while clients appreciate the visible commitment to cleanliness presented in an elevated, luxury way.
  
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  Operational Efficiency
  
  A unified supply chain simplified stock management, reducing counter-level stockouts by over 40% and ensuring uninterrupted service.
  
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  Brand Reputation Protection
  
  By integrating hygiene into the visual identity rather than hiding it, Charlotte Tilbury strengthened consumer confidence and safeguarded its reputation for excellence.
  
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  Sustainable Impact
  
  Over 20,000 recycled plastic bottles re-introduced into circulation, supporting both brands’ sustainability pledges.

Conclusion

By introducing a standardised yet design-conscious hygiene system, The Pro Hygiene Collection enabled Space NK to:

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  Harmonise a multi-brand retail environment
  
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  Maintain luxury consistency at scale
  
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  Integrate hygiene into the customer experience rather than hiding it